Chestnut Education Group

BA (Hons) Marketing (With Placement Year)

Course Duration

48 months

Delivery Method

On Campus

Course Fee

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Delivered & Awarded by

Anglia Ruskin University 2019

About this Course

You want to stand out from unqualified marketers. Our full-time Marketing degree, accredited by the Chartered Institute of Marketing, can help you do that. Making the decision to earn your qualification instead of jumping straight into work is a good one. With up-to-the minute knowledge and skills, the chance to take a placement year, and a course that maps to professional marketing qualifications, you’ll be ready to fast-track your career.

Marketing is something you can learn on the job, right? In reality, it depends how far you want to go. If you plan to outstrip the competition, becoming a qualified marketer is one of the most significant ways you can stand out, so don’t let your knowledge be limited by the scope of the company you work for, get the comprehensive understanding and strong skills you can use wherever you go. You want to have the freedom to change your mind about the sector you work in, our degree will give you that flexibility.

Whether you want to be a Marketing Manager for an innovative tech company, the go-to PR person with your own agency, or the name behind developing a successful contemporary brand, we will help you get there. And if you discover a new aspect of marketing along the way, you’ll know you got this, because the skills and knowledge you gain at ARU will last a lifetime, wherever your passion takes you.

Our BA (Hons) Marketing degree gives you up-to-the-minute knowledge and skills, plus transferrable business acumen that will help you graduate ahead of unqualified industry starters, as well as other graduates. By going this way, you’ll have the qualification and confidence that are fundamental for a head start in the fast-paced world of marketing.

You want expert lecturers, but you need to know that they’ll make time for you. This is what sets us apart from other institutions; our focus on you as an ARU student, and our commitment to see you succeed. You will be taught by industry specialists with a wealth of practical experience, teaching you in the supportive and encouraging environment that we champion here.

Units

Year One - Core Units

On this module, you’ll learn a range of skills required to function effectively as an independent self-learner. You’ll develop both practical and academic skills that are essential for you to be successful in your chosen business undergraduate degree. The module will equip you with skills that can be used in modules throughout your chosen degree. The focus of the module includes: the use of information technology and associated software packages, presentation skills, problem-solving, both individually and in teams, critical analysis, critical writing and referencing.

This module will present you with a foundation in the core theories and models of marketing, from a bottom-up perspective. The module will instil in you an understanding of how marketing operates as a key functional area within business and how it critically interacts with other areas such as accountancy, human resource management and business management throughout all business sectors.

This module introduces you to the fundamentals of economics and focuses on applying key economic insights to business and management. First, the module focuses on microeconomics – the decisions and behaviour of individuals and firms. The economic principles underlying the determination of price and output, firm costs, industrial structure and market failures are outlined. Next, the module focuses on macroeconomics – the economy at national and international levels – and its impacts on business behaviour. You’ll learn how the key macroeconomic variables (inflation, unemployment, and so on) influence business activity and government macroeconomic policy.

Management in practice is about supporting people to work effectively in different organisational contexts. Regardless of your technical area, type of organisation or job position, you will need to manage your relationships with colleagues, managers, subordinates and customers. This module will equip you with knowledge and skills to help you understand how people and organisations function at individual, group and organisational levels based on the latest academic evidence.

This module is designed to discover the innovation concept and its strategic role as well as the process followed by companies to develop new products and services. From a marketing perspective, it aims to relate to the innovation process (from idea generation to launch) with its practical application in industry and commerce. This module teaches students to think independently and improve their ability to work outside of the comfort of structure and predictability and security. Students learn tools that help them develop their thinking and creativity skills. In teams, students will develop their own new product and will present it in a pitch.

This module will introduce you to different types of marketing communication tools and the part that they play in marketing and in business success. The tools and techniques used in marketing communications are identified and analysed. The module explores the role of the internet and e-commerce in developing marketing strategies to complement those found in traditional marketing approaches. Furthermore, the module explores Internet Marketing and E-commerce, Advertising, Sales Promotions, and more, and how and why each method is used and the advantages and disadvantages of each are identified.

Undertaking a Major Project allows you to engage in a substantial piece of individual research, and/or product development work, on a selected topic within the broad business and management field, relating to your particular interests and background, although closely linked to our wide range of staff interests and research. You will have many group sessions to support your project, plus the supervision by an academic member of staff. The project also encourages students to share ideas and approaches. The chosen topic will be in your course subject area and require you to identify/formulate problems and issues based on a range of topics provided by conducting a literature review and evaluating information. You will investigate and adopt a suitable desk based methodology and determine solutions, perhaps developing hardware, software and/or media artefacts as appropriate. You will critically appraise and present your findings, reflecting upon the limitations of your research and the research process.

Year Two - Core Units

Project management is a key skill for any future professional to acquire, at some stage in your career you will be involved in delivering or working on a project. This module focuses on providing a sound basis for managing or working on projects. In essence, the concept of managing a project hinging on one quite basic principle, managing the triangle of: quality of the project outcomes, cost and time. In practice, this is a complex juggling act. The module covers: the major process groups of the Project Management Body of Knowledge; the importance of stakeholder and risk management; scheduling and costing; monitoring and controlling techniques, including cost control, time management and resource optimisation; improving the success of projects; and the principles of agile project management. Assessment is by two pieces of coursework: a project schedule and discussion of stakeholders and risks, and a limited time case study problem.

Organisations continually rely on the information they gather to make decisions at local, national and global levels, ranging from the short to long term. So developing appropriate strategies to harness real business intelligence and value from information remains high on the strategic agenda. This module explores the different e-business options and models available for organisations to exploit, taking a whole organisation perspective and, whenever appropriate, taking global engagements into account. E-business is essential for managing interfaces with the customer, it can be used to develop customer relationships and build loyalty. On the supply side e-business can greatly assist in the management of the supply network of the organisation. The module will also consider design and implementation issues to ensure that information and e-business strategies are designed to suit the competitive environment. The overall success of an information and e-business strategy relies on careful project planning and management. There’s exploration of the typical phases of information and e-business projects and the issues involved in developing project planning skills. The ability to project plan and manage an information or e-business system implementation is another key transferable skill gained on this module. Project planning and management must consider both the internal and external environment and hence, risk assessment techniques are explored and applied to a given scenario.

Why do consumers buy certain types of products and services? This module offers an expanded view of consumer behaviour covering not only the study of what and how we buy, but also how marketers influence the behaviours of consumers through the marketing mix design and implementation. The module then explores the development of consumer insight demonstrating how marketers use data and research to get closer to consumers. Understanding Consumers uses a range of case examples to illustrate all aspects of the consumer buying process.

This core module introduces you to the various methods of undertaking business research – vital tools for anyone hoping to pursue a career in business. The module covers a range of qualitative and quantitative research methods. It’s a practical module informed by theory and real-life examples, which’ll help you to explore the philosophical debates underlying business and management research and consider how they relate to our understanding of knowledge and business practice. You’ll be encouraged to develop your ability to critically assess both the theory and practice of business and management research and to reflect on your own learning and development. This module will help you think about a final project and give you confidence in using research methods.

On this module you will learn about marketing in an international context. Many firms now do business with international partners, hence the importance attached to international marketing. The module begins by assessing the impact of culture on international marketing, whilst examining a range of case examples and international market entry strategies. Overcoming cultural issues remains a key challenge, along with the ability to communicate effectively to perhaps a very different target audience. The ‘international focus’ goes beyond European companies to examine market development among rising brands, particularly those in India and China.

This module offers an opportunity to develop planning and analytic skills essential for marketers. It provides insights needed for better decision-taking and opens career opportunities for students. On this module you will be introduced to marketing research with the execution of a real research project for a company. You will learn the use of specific software as well as techniques. This module improves students’ ability to work outside of the comfort of structure, predictability and security.

If your aim is to work in marketing, it’s important to understand the differences between marketing to consumers and marketing between firms. On this module you’ll be introduced to the latter. More businesses sell to other businesses than sell to consumers. This module builds a step-by-step framework, so that you can approach any organisational case, and produce an appropriate marketing and sales strategy. Real case examples are used in the tutorials to stimulate discussion and to put the theory into context. Assessment is by an individual assignment focusing on a business-to-business case study. You’ll take on the role of a marketing consultant and be required to produce a marketing report that addresses the strategic issues set out in the case.

This innovative and exciting career-focused module will help you develop the employability skills and capabilities that are needed to compete successfully in the graduate labour market whilst seeking to provide you with knowledge, support and insight into the contemporary world of work and the business market. The module will also develop your skills and is therefore practical and engages you in case study exercise, real-life scenarios, audit and skills testing techniques and invites external guest speakers and employers to provide insight and input. The lectures and seminars will provide key inputs to help introduce you to fundamental employability concepts, insights and techniques, drawn from the world of business and management, but also from other disciplines such as sociology, social psychology and the humanities.

Placement Year

In a competitive job market, understanding how the professional work place functions, along with well-developed employability skills, are key to a graduate securing employment. The work placement gives you the opportunity to put into practice what would have been learned in the first two years and to enter their final year with the insights of their practical experience in the field. During this module you will undertake a work-based learning internship with a company or organisation where they will be supported in developing effective professional practices through guidance in generic and specific employability skills and through developing independent reflective learning practices to enhance your continuing professional development in the context of your own working environment. The module aims to provide you with experience of work in a business environment including familiarisation with a professional work environment. The module will be underpinned by employability skills training, reflective assessment and support from academic tutors. You will expected to be able to reflect on your experience in writing and orally, and demonstrate how you have applied theory, and learnings to date within a work-based environment. The assessment aims to support and develop your ability to demonstrate your professionalism, leadership and managerial skills to a prospective employer whilst also learning key communication and personal skills. – You must secure a placement, or placements (maximum 3) amounting to 9 months duration with minimum term of 3 months per placement. – Placement can start at any point from 1 June and must have started by 1 October.

Year Three - Core Units

Successful branding creates consumer value and can provide protection from price competition and pressures towards commoditization. This involves complex processes which transform experience from satisfaction of basic needs to becoming a medium of social exchange. Brands are very important to consumers and firms. In this module you will learn about how to manage these valuable assets and the concept of brand equity whilst developing and exploring the work of leading marketing theorists and practitioners. You will not only examine leading global brands such as Coca Cola and Apple, but also lesser known brands in the context of strategic brand management.


This module applies core marketing principles in a retail context and develops specialist knowledge of the retail industry from a marketing perspective. You’ll explore retail and shopper marketing and the clear links to other business curriculum areas: marketing management, consumer behaviour, human resources, operations management and economics. The module explores: retail marketing mixes and strategies, customer satisfaction, internet retailing and the emerging use of ‘shopper marketing’, sustainable and ethical issues and the growth of consumerism. You will examine a wide range of case studies that focus on different types of retailers and their marketing activities.

The global financial crisis highlighted the importance of the financial services sector. It demonstrated that the way in which financial products are designed and marketed can have implications for the stability of the global financial system and for social well-being. This module explores the principles and practice of marketing in a financial and professional services context. Key themes covered include: current thinking in services marketing and how this relates to the concept of value from a product provider and intermediary perspective; how financial firms have responded to and should continue to respond to the fallout from the financial crisis; building services brands; understanding the decision-making process for financial and professional services buying decisions; understand the relationship between marketing and the regulatory regime. A range of issues concerning ethics and sustainability are considered including: levels of financial literacy; commission and compensation; mis-selling, financial scandals and the regulatory regime.

Marketing is an area subject to continuous changes. Businesses need to evolve and adapt their marketing to new scenarios, new technologies, changes in customers’ needs and demands. This module is designed to allow students to discover the latest approaches of the marketing practice. This module teaches students to apply previous learning whilst embracing new ideas. They will be inspired by the newest marketers activities. On this module students will (1) learn how to use their previous marketing knowledge in new contexts; (2) understand the current issues in marketing management; (3) improve their marketing skills and knowledge, and (4) understand the success factors of companies within the new contexts. During the first 4 weeks students will have guest speakers (2 guest speakers per seminar). They will introduce students in 8 current topics in marketing practice. Then, in groups, students select a topic from a list provided in class. They research during the following four weeks about their topic and present them in the next 3 weeks (Element 010). As for the group research, the approach followed can change depending on the issue. Some of the aspects that the group may need to cover are the following: how is this a challenge, how are companies/customers reacting, identification and evaluation of approaches, effectiveness of strategies, case studies, etc. In the last week students will engage in a debate to clarify ideas and get conclusions.

In any management role within an organisation you’ll require an appreciation of the power and influence of Digital Marketing. This module aims to increase your employability by providing individuals with many of the necessary skills, as well as a critical understanding, of Digital Marketing. Covering both profit and not for profit organisations as well as examining evidence of the change in Consumer Behaviour and increase in online activities such as social activism. You’ll also be required to investigate the influence of Tribes, Communities and Virtual Crowds in online behaviour and the effective use of Word of mouth and Viral Marketing as part of campaign tactics. Important consideration of legal and regulatory issues affecting Digital Marketing, together with emerging codes of practice and ethical issues are addressed.

Undertaking a Major Project allows you to engage in a substantial piece of individual research, and/or product development work, on a selected topic within the broad business and management field, relating to your particular interests and background, although closely linked to our wide range of staff interests and research. You will have many group sessions to support your project, plus the supervision by an academic member of staff. The project also encourages students to share ideas and approaches. The chosen topic will be in your course subject area and require you to identify/formulate problems and issues based on a range of topics provided by conducting a literature review and evaluating information. You will investigate and adopt a suitable desk based methodology and determine solutions, perhaps developing hardware, software and/or media artefacts as appropriate. You will critically appraise and present your findings, reflecting upon the limitations of your research and the research process.

Year Three - Optional Units

Economic and political aspects of the European Union are explored on this module. You will be introduced to important areas of EU policy affecting, for example, the extent and pace of EU enlargement, the competitiveness of the EU, and migration. This module also explores the reasons for economic integration, and the costs and benefits of the single currency. The EU is constantly evolving and this module will reflect this in its use of contemporary events and current controversies.

In an increasingly global business environment, those involved in international business and management must develop the insights and skills to interact with customers and stakeholders in a culturally sensitive way. The module introduces and examines the work of important researchers in the field such as Hofstede, Hall, Watson, Tayeb, Holden, Hampden-Turner and Trompenaars. It explores the application of these theories to decision making at an organisation level. Presenting cultural diversity as a central element in the phenomena of business change and organisational development through the use of case studies and interactive scenarios. It draws on the diversity of the student group as a resource and attempts to generate dynamic learning experiences.

This module applies core marketing principles in a retail context and develops specialist knowledge of the retail industry from a marketing perspective. You’ll explore retail and shopper marketing and the clear links to other business curriculum areas: marketing management, consumer behaviour, human resources, operations management and economics. The module explores: retail marketing mixes and strategies, customer satisfaction, internet retailing and the emerging use of ‘shopper marketing’, sustainable and ethical issues and the growth of consumerism. You will examine a wide range of case studies that focus on different types of retailers and their marketing activities.

How can you be an effective leader during the current turbulent times? Organisations are facing constant organisational, environmental and economic change. In addition, smart technology and increasingly flat hierarchies in organisations emphasise the importance of effective team management and networking across different cultures. This module explores the role of leadership to facilitate effective management of uncertainty, ambiguity, complexity and to create a vision and strategy for future success and sustainable performance of organisations. This module enables you to make links between the theoretical and practical aspects of leadership by solving case studies and also by reflecting on own leadership challenges – from previous jobs, work placements or volunteering.

This module begins with a focus on how supply chain management has become a major focus of emphasis in organisational strategies. The effect of globalisation and the digital economy for enabling more integrated supply chain management is explored. After the strategic focus, this module then focuses on the practical side of supply chain management: managing the series of processes that get a product to the market. The renowned SCOR (Supply Chain Operations Reference) model is used as the basis of applying the design and management principles to the Plan; Source: Make: Deliver and Return processes. This module also looks at the history of supply chain strategy development through the Just in Time or Lean Management and through Agile Management.

About Anglia Ruskin University

Anglia Ruskin University

Anglia Ruskin University began as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridgeshire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in Cambridge, Chelmsford and Peterborough, university centres in Kings Lynn and Peterborough and partnerships with universities from the around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur.

Entry Requirements​

  • Our entry requirements change in clearing, to find out if you could join this course in September either make an application using the Clearing Places Apply online option or call our clearing line on 01245 686868.

  • 96 UCAS Tariff points from a minimum of 2 A Levels (or equivalent).

  • 3 GCSEs at grade C, or grade 4, or above, including English and Maths.

  • If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

BA (Hons) Marketing (With Placement Year)

This marketing degree gives you up-to-the-minute knowledge and skills, plus transferrable business acumen that will help you graduate ahead of others.

Delivered & Awarded by

Anglia Ruskin University 2019

Duration

48 months

INTAKE DEADLINE

September

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