Why choose a career in Digital Marketing?

Twenty years ago, it would not have been remotely possible to read a newspaper online and no one would have known what SEO stood for. But today, digital marketing has become one of the most exciting and fast-paced industries you can work for.

According to research, the digital marketing industry is growing at triple the pace, with more and more employees switching jobs for more interesting career prospects. Consumers are becoming increasingly tech savvy, pushing companies to increase their digital marketing efforts. Companies are becoming more aware of the importance of integrating content and social strategies to improve customer engagement and create brand awareness.

rawpixel-1080859-unsplash


The reason for this enthusiasm for digital marketing is not far-fetched: digital marketing is perhaps the most cost-effective and most worthwhile method of getting the message across to the intended audience. As a result, digital marketers are highly sought after in today’s job market. If you are looking to enter into the digital economy, then there’s no time like the present to make your move. According to Smart Insights, some of the most in-demand skills for 2017 were digital advertising, content strategy, content creation and social media.

Here are a few more reasons to consider this career:

1. Be in demand
– A great job is one that makes you feel wanted and one that is fulfilling. At present, there is a digital skills gap; countless digital job openings, but lacking talented individuals with the right knowledge and experience. This makes it much easier for you to find a job in this industry and even easier to pursue career progression and earn higher salaries.

2. Travel while working – If you are fortunate enough to work in digital marketing at a large organisation, you will have the chance to attend events, participate in international projects and build your professional network. Digital marketing provides a vast number of opportunities, which takes people out of cubicles and in front of the business.

3. Exercise creativity – digital marketing requires you to literally think out of the box, at all times. In order to create brand awareness and attract customers, the field of digital marketing expects you to spend a lot of time creating interesting content for blogs, marketing emails, social media platforms while continuously coming up with engaging marketing campaigns. So if you are looking for an industry where you can show off your creativity skills, you’ve found the right one!

4. Flexible hours – One of the most important advantages of a career in digital marketing is that it’s, well, digital. Since all of your work activities can be done via the internet, you can access it from anywhere. This often brings a lot of flexibility in terms of where you work and the hours you put in. Many companies now advertise work-from-home digital marketing vacancies.

5. Greater earnings – owing to the skills gap in the field, you will be in a position to negotiate a good salary package, whether you are applying for a 9-5 job or as a freelancer. The more digital experience you have under your belt, the higher you can bid. 

6. Establish groundwork for a start up – With the right amount of digital knowledge from a degree or a professional qualification, coupled with a few years of experience, you will be able to set up your own little agency. You will have the ability to understand customers’ needs better and assess product demand in the market. You don’t need to rent out expensive equipment or have a physical office and have employees working for you from remote locations.

 

As there is no set route into a career in digital marketing, you can gain experience, acquire new skills, boost your employability and kick-start your journey in a way that suits you, allowing your creativity and passion to be your guide. To help you reach your potential and your career goals quicker, how about signing up for one of digital marketing programmes?

Like what you read?

Sharing is caring:

Share on facebook
Share on google
Share on twitter
Share on linkedin

You Might Also Like

Is there a return on investment in higher education

Is there a return on investment in higher education?

Online MBAs have become a hot topic with many traditional universities now offering them in addition to their in-campus courses. Online MBAs offer much needed flexibility for graduates, giving them the opportunity to study at their own pace, own place.

Time and commitment demanded by an online MBA

Online MBAs have become a hot topic with many traditional universities now offering them in addition to their in-campus courses. Online MBAs offer much needed flexibility for graduates, giving them the opportunity to study at their own pace, own place.

Selecting a title for your dissertation

Selecting a title for your dissertation

If you are looking to enter into the digital economy, then there’s no time like the present to make your move. According to Smart Insights, some of the most in-demand skills for 2017 were digital advertising, content strategy, content creation and social media. Read further to unfold a few more reasons to consider this career.

Why pursue a Master’s degree?

Are you contemplating about earning your master’s degree this year, but feeling unsure whether it’s the right move for you? While you may feel that this is a decision not to be made lightly, here are some valuable reasons as to why, pursuing a Master’s degree should be one of your key priorities for 2019:

Calling Out To The Inner-Entrepreneur In You

The prospect of starting up your own business and doing something you love may seem like an unconquerable task at first, because you might not know where to begin. But thanks to accessible and affordable cloud based technology and convenient schemes to finance a new venture, your dream of becoming your own boss may be much closer than you think.