Online Diploma in Digital Marketing & Strategy

Course Duration

3 months

Delivery Method

Online

Course Fee

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Delivered & Awarded by

Dublin Business School

About this Course

Our Online Diploma in Digital Marketing & Strategy, which is run wholly online, brings together all the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, paid and organic search and measurement programmes.

The aim of this online digital marketing course is to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client-side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise e-commerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.

Learning Outcomes

The aim of this online digital marketing course is to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client-side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise e-commerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.

Units

Analyse key ways of driving traffic, creating awareness and generating and managing leads online, for businesses and services.

  • Content Marketing Programmes
  • Inbound Marketing Strategies
  • SEO and Website Optimisation
  • Pay Per Click Marketing
  • Website Analytics
  • Email Marketing
  • Leveraging Blogging, Micro-blogging, Video, Images and Audio to help engage and activate customers online.

Analysing key social media channels and platforms and looking at case studies of businesses that are using social media to develop their business.

  • An in depth look at diverse number of social media platforms and channels with relevant case studies
  • Develop business cases and objectives for Social Media Programmes
  • How to identify relevant social media channels for your business, and measuring campaigns.
  • Risks associated with engaging with social tools
  • Listening to your customers, competitors and the marketplace

How to create a digital strategy for your organisation that takes a holistic view of all digital and social channels and platforms and aligns with strategic goals.

  • Aligning overall business objectives and goals with digital strategies
  • Importance of creating digital personas that represents the behaviours, needs and technographics of target audience
  • How to analyse and research digital preferences and locations of target audiences
  • How to decompose a digital strategy into an executable digital tactic framework which delivers on stated business objectives

Create a programme for testing, measuring and optimising site content to ensure the sales funnel is constantly meeting targets and goals.

  • Case studies demonstrating the power that images, content and information layout have on augmenting conversion outcomes for online properties
  • Analysing B2B, B2C and economics Sales Funnels and assessing effectiveness and potential leakage points
  • Optimising site design augmented with clear calls to action programme
  • Implement A/B split and multi-variate testing programmes
  • Analysing site information architecture to ensure no information blockages

About Dublin Business School

Dublin Business School

Established in 1975, Dublin Business School offers business and law courses including programmes in art, social science, media, humanities and psychology fields. As Ireland’s leading independent college, DBS continues to grow and build its reputation. The courses are offered through innovative teaching and learning methods and are focused and relevant to domestic and international students. With a student population of more than 9000, DBS offers over 100 accredited programmes on full time mode as well as online.

Entry Requirements​

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Online Diploma in Digital Marketing & Strategy

This programme is designed to provide a firm grounding in business and psychology

Delivered & Awarded by

Dublin Business School

Duration

3 months

INTAKE DEADLINE

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